London, 1st January 2020
London, the capital city of the world is home to some fantastic fashion trade shows. In the midst of these, Fashionalyin London, held biannually, has been making a noticeable mark for itself. Taking place on 5th & 6th February 2020, Fashionablyin aims at bringing together the global fashion and lifestyle industry under one roof.
While exhibiting at a trade show, brands often face the herculean task of finding innovative ways to attract potential business. The chance of the perfect business opportunity walking into their stall without any pre-planned strategy is a major challenge. For many upcoming brands, exhibiting at a trade show can be a great way to advertise to a target market & create brand awareness but the hassle of working out a way & competing to attract potential clients proves to be rather off-putting.
Keenly aware of these shortcomings, Tarun Thadani, founder of Fashionablyin London has conceptualized a new format show. Fashionablyin London with a vision to bring together fashion professionals and businesses in a fast-paced, engaging environment pre-plans and fixes all B2B meetings before the trade show itself. According to Thadani, “Insert relevant quote”. As soon as a brand signs up for the show, Thadani’s team at Fashionablyin London works round the clock connecting them with relevant business prospects for a completely fruitful networking opportunity. This practice proves to be advantageous for the participants as it has numerous benefits such as:
- Majority of the B2B meetings are pre-planned before the show
- Attracting potential clients becomes less burdensome for the brands
- Brands get the opportunity to understand their prospective clients in advance and better present themselves at the face to face meeting in London
In its 6th Edition, this unique format is proving to be successful at Fashionablyin London as it caters to its niche audience. From global manufacturers to fast-paced designers & premium brands, Fashionablyin London fuels the business of fashion. It attracts more than 1,000 Buyers & Visitors to London twice a year in February and September, including over 50 exhibitors and industry insiders.
As brands seek to materialize their meetings with Buyers and Agents into new business, Fashionablyin London with its new format is revolutionizing the trade show landscape and it definitely looks promising!